This article originally appeared on TOKY.com. Google warned digital marketers prior to this week’s release of their new “Mobile Friendly Update” algorithm. Yet, concerns surrounding Tuesday’s D-Day reached a fever pitch and, for many, it sounded like it came as a surprise. Tech writers called it “Mobilegeddon”. (The Web Team at TOKY has some side eye for those doomsday preppers, but that’s another story.) So, …
This article originally appeared on TOKY.com. I’m willing to wager you never thought a humble chocolate sandwich cookie would be the catalyst that changed social media marketing overnight. With one simple tweet, Oreo sent brand managers everywhere scrambling to figure out where they’d gotten kicked off of the “new media advertising” ride. Before 2013, social media marketing was typically a bunch of brands jockeying for attention. Heavy-handed …
When I was a kid, I poured over field guides to the night sky for hours – memorizing constellations like words that could be added to my vocabulary. One of my earliest memories is my parents taking me to watch the Perseid meteor shower, bundled up in layers of sweaters, sipping cocoa from a thermos on the roof of the car while we watched the …
In the new age of viral digital media, what’s the legality of law enforcement asking civilians to turn off cameras? If you haven’t yet, hop over to Twitter and follow the #Furguson hashtag for a few. The events in Ferguson are testing how well our Constitution grows with new media and an ever expanding definition of American rights. I also suspect the ACLU will have …
A couple weeks ago, my body became the subject of lewd dissection by a man I had never met before. We’d swapped the usual waiting-in-line courtesies. Then …that. A crass line about my body said to the cashier, said with a smirk, for me to overhear. I felt ashamed by features defined by genetics and not choice. I felt sexualized wearing plain jeans and a baggy sweater. …
I think the part of the female beauty standard that upsets me the most and makes me the angriest isn’t the fact that it’s so arbitrary. It’s not that it’s impossible, or materialistic, or sexist, or Anglo-centric, or violent, or unnatural (though those are maddening and heartless). What makes me angriest is that we tell women the only way to be beautiful is to become …
