This article originally appeared on TOKY.com. This isn’t an article about how to use Facebook, or what time to Tweet (though those will come later). You’ve already heard from us about some of the essential truths of social media. Think of this as the next step. This is an introduction to the five key elements of a social media strategy. With these five elements in …
This article originally appeared on TOKY.com. John, Paul, George, and Ringo taught many of us about life through the eloquence of their lyrics. We’ve been inspired, motivated, fallen in love, fallen out of love, and gone a little trippy at times all to the soundtrack of The Beatles. If you wanted more proof that genius music is truly applicable everywhere (even in the digital age), …
This article originally appeared on TOKY.com. In our last social media tutorial, we walked through seven essential truths of digital marketing. This week, we’ll look at an easy-to-remember mnemonic device to help create a digital marketing strategy. “Work smarter, not harder.” We’ve all heard it, most likely from some glib corporate-type that you swear walked right off the set of Office Space and handed you a …
This article originally appeared on TOKY.com. I’m willing to wager you never thought a humble chocolate sandwich cookie would be the catalyst that changed social media marketing overnight. With one simple tweet, Oreo sent brand managers everywhere scrambling to figure out where they’d gotten kicked off of the “new media advertising” ride. Before 2013, social media marketing was typically a bunch of brands jockeying for attention. Heavy-handed …
