This article originally appeared on TOKY.com. I’m willing to wager you never thought a humble chocolate sandwich cookie would be the catalyst that changed social media marketing overnight. With one simple tweet, Oreo sent brand managers everywhere scrambling to figure out where they’d gotten kicked off of the “new media advertising” ride. Before 2013, social media marketing was typically a bunch of brands jockeying for attention. Heavy-handed …
Why Digital Marketers Care about a Cookie
