This week, St. Louis celebrated the 49th birthday of the architectural icon that’s come to define our city – the Gateway Arch. Completed in 1965, the Arch is the tallest memorial in the United States and the tallest stainless steel monument in the world. The Gateway Arch’s architect, Eero Saarinen took an abstract concept and created one of the most iconic monuments in the world. …
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Birds on a Bat: The Evolution of the Cardinals Franchise Logo
This post originally appeared on the TOKY Branding + Design blog October 15, 2014. St. Louis is the center of operations for most things TOKY and we’ve noticed a distinct uptick in baseball fever around town since the Cardinals are making another run for the World Series. You’d be hard pressed to walk down the street right now without seeing at least one person sporting the …
ad astra per aspera
When I was a kid, I poured over field guides to the night sky for hours – memorizing constellations like words that could be added to my vocabulary. One of my earliest memories is my parents taking me to watch the Perseid meteor shower, bundled up in layers of sweaters, sipping cocoa from a thermos on the roof of the car while we watched the …