This week, St. Louis celebrated the 49th birthday of the architectural icon that’s come to define our city – the Gateway Arch. Completed in 1965, the Arch is the tallest memorial in the United States and the tallest stainless steel monument in the world. The Gateway Arch’s architect, Eero Saarinen took an abstract concept and created one of the most iconic monuments in the world. …
This post originally appeared on TOKY.com A well-constructed website positions a brand with authority in an ever-crowded virtual information cloud. For any one brand identity, there can be hundreds (if not thousands) of similar competitors jockeying for the public’s attention, money, or click. When done well, a website delivers the brand message, earns trust, and provides a clear call to action for the audience to …
This post originally appeared on the TOKY Branding + Design blog October 15, 2014. St. Louis is the center of operations for most things TOKY and we’ve noticed a distinct uptick in baseball fever around town since the Cardinals are making another run for the World Series. You’d be hard pressed to walk down the street right now without seeing at least one person sporting the …
