All posts tagged: writing

Je t’aime

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Compassion and empathy make us human. The world needs more of both on a daily basis. When we are overwhelmed by the evil in the world, small acts of solidarity with fellow humans may be ineffective, but they are a statement of a shared desire for peace. I reminded myself of this when my Facebook feed turned the colors of the French flag this weekend. …

STEM vs STEAM

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STEM or arts education? We’ve been asking this question a lot in the media lately, and honestly, all signs point to it being a false binary. I value education, technology, and arts. It’s why I do what I do. The arts are academic to me and they inform how I approach technology. Irrevocably separating the two is a fool’s errand. In approaching this debate, I find myself going back …

5 Core Concepts for Branded Social Media Strategies

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This article originally appeared on TOKY.com. This isn’t an article about how to use Facebook, or what time to Tweet (though those will come later). You’ve already heard from us about some of the essential truths of social media. Think of this as the next step. This is an introduction to the five key elements of a social media strategy. With these five elements in …

7 Social Media Truths Illustrated by The Beatles

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This article originally appeared on TOKY.com. John, Paul, George, and Ringo taught many of us about life through the eloquence of their lyrics. We’ve been inspired, motivated, fallen in love, fallen out of love, and gone a little trippy at times all to the soundtrack of The Beatles. If you wanted more proof that genius music is truly applicable everywhere (even in the digital age), …

SMART Goals for Social Media

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This article originally appeared on TOKY.com. In our last social media tutorial, we walked through seven essential truths of digital marketing. This week, we’ll look at an easy-to-remember mnemonic device to help create a digital marketing strategy. “Work smarter, not harder.” We’ve all heard it, most likely from some glib corporate-type that you swear walked right off the set of Office Space and handed you a …

Beyond Mobilegeddon

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This article originally appeared on TOKY.com. Google warned digital marketers prior to this week’s release of their new “Mobile Friendly Update” algorithm. Yet, concerns surrounding Tuesday’s D-Day reached a fever pitch and, for many, it sounded like it came as a surprise. Tech writers called it “Mobilegeddon”. (The Web Team at TOKY has some side eye for those doomsday preppers, but that’s another story.) So, …