All posts tagged: strategy

SMART Goals for Social Media


This article originally appeared on In our last social media tutorial, we walked through seven essential truths of digital marketing. This week, we’ll look at an easy-to-remember mnemonic device to help create a digital marketing strategy. “Work smarter, not harder.” We’ve all heard it, most likely from some glib corporate-type that you swear walked right off the set of Office Space and handed you a …